Websites that convert vs. Brochure style websites

Is your website designed to turn your visitors into customers?

The answer to this question will have a direct impact on your bank account.

The benefits of having a high-converting website are enormous and can help you add hundreds of thousands of dollars, even millions, in new business.

Non-converting websites, however, will have your prospective clients moving on to your competitors, losing you new jobs and revenue.

Most new-home builders have brochure style websites.

These are websites that do nothing much other than sitting online looking pretty.

The truth is, a website alone won't generate leads. 

You need to include fresh content that converts!

Converting content is something that will be super engaging to new-build clients, something that will get them excited to take action.

We've found the top #2 converting content
types, (in order) are:

1. Concept Plan Downloads

(architectural and modern designs work best - you must have sharp imagery to match)

2. Ebook Downloads 

(this must include helpful info that's super relevant to new-build prospects, things like checklists, tips or how-to's work)

Think of your website as a hub for all of your marketing – both online and offline.

 Whether you’re advertising or your business is all word-of-mouth, the fact is, your prospective clients are going online to do their research on your business.

If you're not turning your visitors into pre-qualified leads, clients and new jobs will be passing by without you even knowing it!

For these reasons, it’s important to think of your website, not as an online brochure,

but a content-driven 24/7 kicka** salesperson who consistently brings you, new-build clients!

Sam @ Homepacks
July 30, 2018

More Articles:

5 things new-build clients look for

How to save time with email templates

4 Marketing tips for builders

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