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4 Marketing tips for builders

How are you currently getting your new-build clients?

If you've got the basics sorted but want your online marketing to work better, there are some small changes you can make that will really make a difference!

YOUR CONTENT IS KING!

It’s nearly impossible to have effective online marketing if you don’t have any content!

If you’re not using good content, you’re always going to generate low-quality leads from prospects who are looking for the lowest price. Why? 

Because if you give potential clients no other criteria to evaluate you on, they are always going to make a decision based on price.

Quality content will generate Quality Leads.

If your content is a reflection of the clients, you will attract, best make your content good!

Quality content will drive your social media back to your website. Your website can then be used to pre-qualify the leads into real new-build prospects who already have sections and finance!

Quality content should be engaging, something perspective clients would really want to click on and see, If not, your click-through rates will be low.

1. Photography

Popular sites like FacebookHouzz, and ArchiPro are predominantly visually based. So not having photos displayed on your website and in your marketing can be a deal breaker for new clients. Do your business a favour and hire a professional photographer!

Here are links to some great architectural photographers that can help you achieve standout images:

New Zealand:

Houzz Photographers

Archipro Photographers

Australia:

Houzz Photographers

Architectural AU Photographers

2. VIDEOS

Videos are super engaging and are a great way to generate conversations!

Video facts:

  • Including video on a landing page can increase conversions by 80% (case study by Eyeviewdigital).
  • Companies using video enjoy 41% more web traffic from search than non-users and video drive a whopping 157% increase in organic traffic from search engines (SmallBizTrends).
  • Videos stick in the viewer's mind - Due to their visual nature, 80% of users can recall a video ad they’ve seen in the past 30 days. (Forbes).

3. CONCEPT PLANS

Purchasing a section is the first step people usually take towards their new-build.

Secondly, they do some basic research for their new-home design.

...This leaves you with the perfect opportunity to capture these new-builds using pre-designed architectural concept plans!

Think about it...they already own land, and the design is the next step...They will also need a builder, (You!).

...With your proactive approach, you can land this new-build client!

4. ARTIST IMPRESSIONS

Great visualisations speak a thousand words!

The power of visualising a concept through an image is massive for prospective clients! 

Artist impressions bring your concept plans to life and add emotional impact to your plans. (You might read plans on the daily, but remember, most people don't, they need that visual aid to help make quick decisions). This will directly boost your marketing efforts and attract new-build prospects to you as their preferred builder!

Start generating your own builds with our custom plan packages:

View Plan Packages

Reviews from builders:

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May 15, 2022
Victor K

I have found Sam a joy to work with he is prompt in getting back. The plans produced are fantastic and we look forward to continuing our business with Homepacks. I would highly recommend Homepacks to any company looking to expand their business.

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Apr 28, 2022
Brent S

I have dealt with Sam for around 12 months, I have found the product and service excellent, especially for a small construction company like mine. Sam also provides new plans which I find up to date with what the market is wanting. For me to be able to do this myself would not be cost efficient. Thanks again Sam!

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Nov 29, 2021
Amanda P

Fantastic designs which are on trend and desirable. The designs have been inspirational to our clients and the style has given our company further enquiries and increased our business. Sam is an absolute pleasure to work with.

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Oct 22, 2021
Martin O

Great plans backed up by great service. We are about to build four of these homes and the leads keep coming in.

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Jun 2, 2021
Lain H

Ive been working with Sam for about a year now. Since we started using homepacks our business has grown in leaps and bounds. Sam is always able to get changes done when we need and this keeps our clients engaged and happy. Our only problem is keeping up with the demand! Thanks Sam, Well done You've created a great business model!

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Dec 10, 2020
Sheena Y

Homepacks has been a fantastic asset to our business by streamlining the sales process with potential clients, and providing them with plans that have the WOW factor. Sam is also very efficient at making any plan changes required, which means we can then provide a prompt service, and have plans approved and underway quickly.

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Sep 10, 2020
Laurie B

Homepacks has been a fantastic investment for our business. We wanted to add another level to our business and Sam from Homepacks has certainly helped us create this. It's only been a few months since we have launched our website with our plans and business information, and the leads have been phenomenal. Sam made the process so simple and our website looks so professional. Thanks again Sam!

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Jul 1, 2020
Luke F

Sam and the team at Homepacks provided me with a great outcome for the specific designs I required for my business. There home-pack designs are unique and innovative for a project builder or small builder who wants to look professional next to his competitors. I would recommend Homepacks to any company or builder looking for a cost effective and professional solution to there business.

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May 28, 2020
Darren R

Homepacks has allowed our small building business to take off! Instead of just renovations and contract work we have been able to sign up new builds and make a name for ourselves in the house build market with a distinctive house style. Highly recommended.

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May 12, 2020
Kane D

Great product and service!

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Dec 18, 2019
Kurt D

Sam has done a great job setting up our website. The concept plans have been a great addition to our business.

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Oct 16, 2019
Deb T

Sam from Homepacks has been very patient with me. Our process has taken about 6 months from the start of creation. I simply didn't have the time to put to it. That put aside Sam has just been amazing through the entire process. I am more than impressed with Sam's business and also what he has delivered for us

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Sep 26, 2019
Levi S

Really enjoyed working with Sam. He is very energetic and has some great ideas but also listens to what you need and want too ! I would use him again if I built again and would recommend to anyone wanting a classy house design. Cheers Sam

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Jun 11, 2019
Steve H

The feed back I have received form clients , friends & colleagues have been great! All very impressed with the super sharp imagery. I just hope I can build as good as the pictures look.

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May 27, 2019
Mark F

Sam knows his stuff and is really helpful. Highly recommend having a chat.

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May 21, 2019
Scott C

We purchased a set of plans and had our website created through Homepacks. They were amazing to deal with from start to finish and post sales service has been great. So helpful. Thanks Sam!

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May 14, 2019
Shane K

We have been using Homepacks for some time now and find them great for our business, not only for the great range of plans available but also we find the artist impressions are a good a marketing tool on website and facebook as the are very professional looking, Thanks Sam and the team at Homepacks

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Jan 15, 2019
Steve S

Homepacks have the WOW factor. Sam and his team have been faultless. We have already confirmed 2 new houses since launching our website and designs with Sam just before Christmas 2018. We also did a marketing campaign and have had a huge amount of very positive leads with clients that has sections. I am very excited for 2019 Thanks guys

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Aug 12, 2018
David V

Homepacks has helped with bringing a much more professional face to our business! Since Sam has been involved we have notice a considerable improvement with leads and how people have responded to our business. Highly recommend it :)

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Jun 26, 2018
Taryn B

Great service and stunning plans, highly recommend to all looking to develop their plan range.

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Jun 11, 2018
Finlay H

I highly recommend using Homepacks for any building company who is looking at getting a professional look to there company.Sam and his team are great to deal with and Sam has really helped with great advice on how to grow my Building Company. Can not thank Homepacks enough for all the help they have given me plus the outstanding designs that the public is loving. You won't be disappointed in getting in touch and using Homepacks designs!

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May 12, 2018
Reuben C

We are so happy with our new plans and website from Sam at Homepacks . Results have been amazing seeing many people interact with our plans and now talking to multiple people about there building needs.

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Mar 14, 2018
Hannah G

Such a pleasure doing business with Homepacks. They have taken our building project to the next level. Very professional with innovative concepts and ideas. Highly recommend.

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Feb 13, 2018
Pieta S

Yes well I wasn't sure what they'd be like but I'm super super impressed with the results. Absolutely love the plans and the service from Sam thanks heaps! More plans please

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Dec 12, 2017
Toni K

Great service from Sam at Homepacks, absolutely love our custom home. Couldn't be more impressed really! Quick and easy to deal with and reasonably priced. Would recommend to all.

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Dec 1, 2017
Suzie R

Since we have bought our first two Homepacks only six months ago, we now have ten houses being built and another seven coming through so far! Everyone loves them!

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Nov 25, 2017
Sue K

The plans were really highly received, everyone loves them. We now have forty new clients to follow up, most of them with sites, so a success!

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Nov 4, 2017
Brett H

Great value! We are building two Homepacks designs. The ongoing support has been excellent!

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May 12, 2017
Stacey P

Sam and Candice were amazing to deal with. They respond promptly to all queries and I can't rate their efficiency and service highly enough. I wish every business was this easy to deal with!

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May 11, 2017
Rhiana W

Homepacks Architectural Plans has been outstanding to work with designing our house and business. Sam not only is outstanding at design but also seems passionate and really buys into what his clients goals are. We could not have been happier with their work and would recommended anyone to work with them.

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May 8, 2017
Craig P

Working with Sam and the team from Homepacks has been a real pleasure. Sam is keen, efficient and great to work with. I look forward to working with him on my next project!

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Apr 2, 2017
Lans H

Absolute professional from start to finish thank you!

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Aug 4, 2016
Mike R

Great designs! Our Homepacks spec home sold to the first person who walked through the door! We're now onto our second spec home, the 'Luna' design.

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May 3, 2016
Baden B

Our new range of house plans have delivered in every aspect, it's been invaluable!

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Feb 10, 2016
Seth L

We've built one as our showhome and have great reviews. We've also completed another Homepacks design with a very satisfied client! Homepacks are helping our business grow every year!

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