4 Marketing tips for builders

How are you currently getting your new-build clients?

If you've got the basics sorted but want your online marketing to work better, there are some small changes you can make that will really make a difference!

YOUR CONTENT IS KING!

It’s nearly impossible to have effective online marketing if you don’t have any content!

If you’re not using good content, you’re always going to generate low-quality leads from prospects who are looking for the lowest price. Why? 

Because if you give potential clients no other criteria to evaluate you on, they are always going to make a decision based on price.

Quality content will generate Quality Leads.

If your content is a reflection of the clients, you will attract, best make your content good!

Quality content will drive your social media back to your website. Your website can then be used to pre-qualify the leads into real new-build prospects who already have sections and finance!

Quality content should be engaging, something perspective clients would really want to click on and see, If not, your click-through rates will be low.

1. Photography

Popular sites like FacebookHouzz, and ArchiPro are predominantly visually based. So not having photos displayed on your website and in your marketing can be a deal breaker for new clients. Do your business a favour and hire a professional photographer!

Here are links to some great architectural photographers that can help you achieve standout images:

New Zealand:

Houzz Photographers

Archipro Photographers

Australia:

Houzz Photographers

Architectural AU Photographers

2. VIDEOS

Videos are super engaging and are a great way to generate conversations!

Video facts:

  • Including video on a landing page can increase conversions by 80% (case study by Eyeviewdigital).
  • Companies using video enjoy 41% more web traffic from search than non-users and video drive a whopping 157% increase in organic traffic from search engines (SmallBizTrends).
  • Videos stick in the viewer's mind - Due to their visual nature, 80% of users can recall a video ad they’ve seen in the past 30 days. (Forbes).

3. Concept Plans

Purchasing a section is the first step people usually take towards their new-build.

Secondly, they do some basic research for their new-home design.

...This leaves you with the perfect opportunity to capture these new-builds using pre-designed architectural concept plans!

Think about it...they already own land, and the design is the next step...They will also need a builder, (You!).

...With your proactive approach, you can land this new-build client!

4. ARTIST IMPRESSIONS

Great visualisations speak a thousand words!

The power of visualising a concept through an image is massive for prospective clients! 

Artist impressions bring your concept plans to life and add emotional impact to your plans. (You might read plans on the daily, but remember, most people don't, they need that visual aid to help make quick decisions). This will directly boost your marketing efforts and attract new-build prospects to you as their preferred builder!

Sam @ Homepacks
July 27, 2018

More Articles:

5 things new-build clients look for

How to save time with email templates

Websites that convert vs. Brochure style websites

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