This is the first place you should list your business. It's free, you will become highly visible on Google when your name is searched and if done correctly, it will drive traffic to your website and generate more leads.
Not only is it free, It's easy to list on Google My Business. The more complete your profile, the higher you will rank. Images play a big part here and besides your logo, you should have some appealing images which will attract clients. A range of inspiring home designs will work nicely here.
If you already have a website, Great! If not, getting one would be a good start. A website builds trust and can generate leads for your business 24/7.
A website builds trust, it says to potential clients, "Hey, I'm real, this is what we're about and what we stand for." Your website may not be the first interaction someone has with your business, but most people will look you up. If they don't see a website, this may tilt their trust enough to select someone else. (we can help with your new website).
When clients come to your office, have something to showcase!
Most people don't deal with floor plans on a regular basis, so while certain features of a 2D floor plan may excite you, your new visitors may feel lost and bored.
By having a range of inspiring home designs, you're giving your potential clients real options and a visual experience that can help motivate and excite them to move forward with you and your business.
Social media can deliver new build clients if used correctly. While people are not on platforms like Facebook to instantly purchase anything, they are open and likely to engage with emotional cues, (eg Tired of average house plans?). By boosting your posts with Facebook and advertising with Facebook's highly targeted ads, you can showcase your new range of homes to locals who are ready to build.
Newspapers and local publications can be great place to showcase and stand out amongst the local competition!
By having a range of architectural home designs, you may well position yourself as a quality builder who builds stylish homes, not the cookie cutter type.
Online local directories are highly used by those who want a clear list of available businesses which service a particular area. A lot of businesses add themselves into directories but not many complete their profiles by adding images, (the more complete your profile, the higher you rank). If you were to complete your profile and add some appealing images of architectural homes within your directory profile, you would most likely stand out and start ranking higher than most of your competitors.
Here are some of the most prominent New Zealand Directories: Localist, Finda, Yellow, Cylex
Those interested in building a new home will often drive around looking at sections before meeting with a builder. With your physical site boards in such locations, you are positioning your business as a viable option to this group.
Another great thing about physical site boards are the ongoing leads you can generate, without the ongoing cost, usually associated with advertising. Contact the developer, or work with a real estate agent to make this happen, with the only cost being your simple site board.
Real estate agents can be highly valuable and can turn your concept plans into real, new home builds. Not only do they bring the clients to you, they also deal with the clients and hand you the build.
Builders who pair with a real estate agents usually see more builds, as less of your time is wasted selling and more is left to what you do best, building great homes!
713,475 is the average number of people who visit Trademe each day.
With property being such a large category within Trademe, not taking advantage of such exposure would be crazy. Pairing your home with a section may be the best option here as it allows you to be placed in categories with existing home sales.
Trade shows and expos are a great way to generate real leads, BUT, only if you have something to offer!
With a new range of impressive home designs, the chance of someone who's ready to build a new home to start interacting is very high, bamm! you have another new lead!
Google Adwords is a great way to get instant website visitors onto your website from highly targeted keywords. Your ad will show to those searching with your selected keywords via Google search.
With a range of attractive home images, you can give your ads more visual appeal, rather than showcasing just your logo, text or badly taken photos.
Getting behind local sport events is a great way to build local trust and brand awareness with those in your community.
By showcasing some attractive home designs next to you logo, you're positioning your brand with highly attractive homes. Something that will stick in the minds of those at the event.